Story of Source was launched as a content-led brand designed to sustain and celebrate artisanry. 

The challenge was to introduce a new brand with no existing equity while communicating the value of craft, provenance and production methods in a way that felt modern, credible and engaging.

The brand was shaped around storytelling as the primary driver, with rich, editorial imagery and copy bringing makers, materials, and processes to the forefront. A content-first approach emphasized depth and long-form narrative, positioning artisanry as contemporary, relevant, and premium.

Brand Strategy | Narrative Strategy | Content Direction | Editorial Content